An Easy Way To Get More Referrals – Just Ask!

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Learn when and how to ask for maximum results

Today we’re going to show you how to take advantage of some low-hanging fruit to growing your business. But before we get to it — check out these stats.

91% of customers say they’d give referrals if asked…

but a paltry 18% of salespeople consistently ask for them.

Wait. What? Only 18% of salespeople are consistently asking for them. That’s bananas!

Ok, now here are a few more for you from

Studies show that referrals are much more likely to turn into sales than cold contacts – according to one estimate, 180 times more likely.

  • A referred customer is 18% more loyal than a customer acquired by other means.
  • Referred customers are 4 times more likely to refer more customers to your brand.
  • Customers referred by other customers have a 37% higher customer retention rate.
  • Customer acquisitions through referrals spend 200% more than the average customer.

What does all this mean? You’ve known this for a while, this is just more proof: Asking for referrals is good for your business.

And if you’re like most travel advisors, word-of-mouth is the number one way you’re getting customers. So why such low numbers?

Bottom line, referrals mean putting oneself out there, and it’s super important you get good at asking for referrals.

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An Easy Way To Get More Referrals – Just Ask! 3

The When And How To Ask For A Referral

There’s a lot of talk about timing when it comes to referrals. Should you wait until the end of a project or ask for it upfront?

The easy answer is this: Do it as soon as you can after delivering value.

A good example is after your clients return from a trip and you connect to hear about the experience and arrangement details. It’s easy to end that conversation with an ask.  

Remember the stats at the start of this email: People love to recommend good, trusted service providers! So, fire away.

Now, as for the HOW – here are some examples to help get you started.

“Hey, Lisa, if you know anyone who is thinking about a vacation in the future and needing some trusted help, please feel free to pass my contact information along. Thanks in advance!”


“Hey Frank, I’m hoping to grow my Europe business. If you know anyone in your network that is thinking about a European experience, hope you wouldn’t mind sharing my name.”

Both approaches allow you to ask but not put your client on the spot. Try ‘em out and see how it goes.

After you do it a few times, you’ll start to figure out the wording that works and feels right for you.

But whatever approach you take, the most important thing is to start asking. So don’t wait. Take that step to grow your business. You earned it, ask for it!

That’s it for today. If you’re liking these emails, please forward this one to a friend. We are trying to grow our numbers so every little bit helps.

See what I just did there?

Stay awesome!

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