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The 3-Step Process To Become A Super Communicator
Just identify one of the three conversation types to win! Today I want to share with you the process of turning you into a super-communicator in three easy steps. Why is this even important? It matters because strong, healthy relationships are the key to: Yep, the trifecta of life. Harvard researchers followed over 700 people…
The ‘Did You Know’ and Reverse DYK Sales Tactic
Simple, effective ways to turn a lost opportunity into a future win Did you ever hear the story from way back in the 1970’s 😉 about the young man named Sylvester Stallone was trying to make it as an actor? His claim to fame at the time was only a small role in the film…
The Science of TIMING
Because many times, timing IS everything! In today’s edition, we’re covering Temporal Landmarks and Temporal Discounting. What are they and how you can use both to drive more business? What the heck are Temporal Landmarks? You already know, there are days…and then… there are days. Surprisingly they are not all equal 😉 Temporal Landmarks are…
Piñata Edition: #2
Industrial Tourism, Blueprint for more followers, 4 question social media flip! Welcome to our quarterly Piñata Edition!! Not familiar? We scour the web, pull out cool ideas, and put it together for you. All you need to do is break it open and see what special things spill out. Ya ready? Let’s go! 1. Is…
What is the Law of 100?
Bottom Line: Do ‘it’ 100 times before giving up! Let’s start with a story. Not long ago, I was having coffee with a friend of mine who is a successful real estate agent in a nearby town. He was telling me that his business was doing well…but wondered how much better he could be doing…
Developing Your Personal Brand [5 Simple Steps]
A personal brand takes consistency, but the rewards are enormous! Today let’s talk about building your personal brand. I started thinking about this topic after reading a recent edition of the Hampton newsletter. If you’re not familiar – it’s a community for tech entrepreneurs. You can connect with other members and share challenges, ask questions,…
Cultivating Reviews Delivers Everytime
Learn how to ask for maximum results! Today let’s talk about client reviews. Specifically: A Short Breakdown Of Today’s Business Environment It’s tough out there. No matter what business you are in you’re faced with more competition than ever before. There’s no loyalty. And the customer is more demanding – wanting things done faster and…
Advocate For Yourself The A.B.E Way
[Spoiler Alert] Most people still don’t know the value of a travel advisor! Today’s topic: Do your customers Really understand what YOU – a modern day travel advisor – actually does and provides? It’s time to fasten your seatbelts. We are ready for lift-off. A Story Not long ago I had the chance to connect with…
The Most Important Email You’ll Ever Send
The Welcome email, it all stops or starts there! Collecting emails and building up a database of names is arguably one of the most important steps you can take in building your business. The more names…the more opportunities you have to sell. And if you are collecting email addresses – then you need a strong…
Why Content Strategy and Sales Enablement Go Hand In Hand
It shouldn’t come as a big surprise — the use of relevant and targeted content can drive more conversations and help close more business. And given the trend that more and more customers are doing research before they even talk to a salesperson, makes having the right information available a must have in business today. Period….
When A Crisis Happens… How Quickly Can You Inform Frontline Advisors?
When a crisis hits how are you communicating what’s going on with your advisors? This is a huge issue in the travel space. And in today’s world with wars, pandemics and who knows what else happening – having the right process in place is absolutely critical. Advisors are the key connection to the end customer…
The Trap of Sunk Cost
And The Steps To Avoid Getting Swallowed By It The following is from Into Thin Air: A Personal Account of the Mt. Everest Disaster by Jon Krakauer: The plan was straightforward. Some could argue even foolproof. Reach the summit by 2:00 pm. Anything later and climbers needed to turn around and head back to camp….
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