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The Science of TIMING

Because many times, timing IS everything! In today’s edition, we’re covering Temporal Landmarks and Temporal Discounting. What are they and how you can use both to drive more business?  What the heck are Temporal Landmarks?  You already know, there are days…and then… there are days.  Surprisingly they are not all equal 😉 Temporal Landmarks are…
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Piñata Edition: #2

Industrial Tourism, Blueprint for more followers, 4 question social media flip! Welcome to our quarterly Piñata Edition!!  Not familiar?  We scour the web, pull out cool ideas, and put it together for you. All you need to do is break it open and see what special things spill out.  Ya ready? Let’s go! 1. Is…
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The Trap of Sunk Cost

And The Steps To Avoid Getting Swallowed By It  The following is from Into Thin Air: A Personal Account of the Mt. Everest Disaster by Jon Krakauer: The plan was straightforward. Some could argue even foolproof. Reach the summit by 2:00 pm. Anything later and climbers needed to turn around and head back to camp….
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