Piñata Edition: #2

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Industrial Tourism, Blueprint for more followers, 4 question social media flip!

Welcome to our quarterly Piñata Edition!!  Not familiar? 

We scour the web, pull out cool ideas, and put it together for you. All you need to do is break it open and see what special things spill out.  Ya ready? Let’s go!

1. Is this the next biggest trend in travel? 

Rohit Bhargava is the mastermind behind The Non-Obvious Newsletter

In his latest, he covers a new trend in the travel space: Industrial Tourism. 

What is this? 

It involves visiting locations associated with industrial production. This includes tours of local industrial sites. Think touring factories, mines, farms, and cheesemakers. 

A great example of this is the bourbon trail. This has been exploding. According to the Kentucky Bourbon Trail website “the Kentucky Bourbon Trail Craft Tour® charted its best year ever in 2021 with more than 615,000 in total attendance, an increase of 170% from 2020 and 40% higher than its previous record in 2019.”

And this trend is worldwide. It’s one of the factors that have helped Portugal reach record profits. 


If you’re looking to build sales, start producing content on tours in those destinations you send your clients. 

2. 540,000 Followers In 15 Months: The 11-Step Blueprint 

Who is Eric Partaker?

  • He has been named “CEO of the Year” 
  • Was named one of the “Top 30 Entrepreneurs in the UK”, 35 and under, by Startups Magazine
  • Has been called “Britain’s Most Disruptive Entrepreneurs” by The Telegraph. 
  • Has been featured on over 7 major TV stations, in the Wall Street Journal, and The Economist. 

He also amassed 540,000 LinkedIn followers in just 15 months. Here’s the complete blueprint for you to steal borrow to build up your base of followers. 

I want to focus on Steps 3 and 4…

Step 3: Know Your Buyer

How well do you know your buyers? Be honest. If your answer is like most it’s somewhere in the area of, Well I could be better.

Whoever gets closest to the buyer wins… every time. So continually ask questions. Read customer reviews. Talk to other advisors. Talk to suppliers. Make it a habit of collecting this data.

It will have a huge return.

Step 4: Topic + Channel

Start by owning a specific topic and channel. Master the topic. The channel. And the psychology of the buyer and then move on. 

Until you both of these down…don’t even think about moving on. 

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3. How To Develop A Social Media Plan: In 4 Questions

Follow Josh Spector. He publishes the newsletter For The Interested and the podcast I Want To Know. Both are excellent. 

Here’s his approach to helping clients come up with a social media strategy that actually works. 

What’s the catch? 

You have to answer these four questions. 

  1. What’s Do You Want To Accomplish? Your answer reveals your success metric.
  2. WHO do you need to reach to hit your goal? Who will buy your product? 

Your answer to this question will point to your target audience

  • What’s unique about you? What separates you from the crowd? 

Your answer to this question reveals your content strategy.

  • If I could guarantee your product or content would be seen by any 500 non-famous people in the world right now, who would you choose?
  • Are they young or old? 
  • Married or single? 
  • Rich or poor?
  • College-educated? 
  • Where do they work? 
  • What do they read, watch, or listen to?

If your answers to this question don’t match your answer to Question #2, your strategy will fail.

So how did you do? 

If you didn’t choose people who match your target audience, then you’re already off track.

If you did and your answers match, then go find where those people are on social media and establish yourself there.

Provide them with compelling, valuable content that reflects what’s unique about you and leads them to take the action you need to accomplish your goal.

Simple, right? But simple doesn’t mean easy. You’ll need to put in the work. 

That’s it for this pinata! I’ll see ya back here next time and feel free to share the fun with others in your circle!

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