Consumer Psychology

Be unique with your offers and add an element of urgency! Oh hello there! So glad you made it back to the sixth and final principle of influence. I’m wrapping up with the king of creating urgency…. scarcity. Now, I don’t know about the rest of y’all, but I see the scarcity principle used All….

Be the trustworthy expert people seek out! Hey there readers. In today’s PROTips I’m tackling principle number five in our series on wielding influence: Authority. Principle #5 / Authority When Frank Abagnale, Jr was just 17-year-old he decided to do something most 17-year-olds don’t do. He got himself a Pan Am uniform and began to…

Thanks for reading PROTips the resource dedicated to making you a better salesperson, a better marketer, and done in a way that always puts a smile on your face! Let’s recap here. For the past three editions we have been focusing on the key principles of influence. Understand these principles and how to use them…

Honest interest and compliments go further than you think! Welcome back to PROTips –  the blog specifically designed to help you with sales and marketing.  Today is part three in our series on Influencing people: Liking.  Principle #3 / Liking There’s a saying in sales: people buy from those they know, like, and trust! And…

Start small and write down client profile preferences! Today is part 2 in our multi-part series on influence – or how to persuade anybody to do almost anything.  Principle #2 / Commitment and Consistency This one is perhaps the most interesting of the six. This weapon of influence is deeply rooted in all of us…

Being consistently thoughtful and kind goes a long way! This is part ONE of a multi-part series on the important topic of influence. Or maybe a better way of putting it is how to persuade anybody to do almost anything. How does this sound to you? Well, let’s goooooo!! Many of the techniques and principles…

Tips to help diffuse any conversation! Today I’m focusing on a technique to help you quickly build trust and deal with difficult conversations. And if you’re ever needed to help out with a police negotiation situation…well you’ll be ready for that, too 😉 The technique I’m talking about is mirroring. And to help me out,…

Today we’re talking about Autonomy Bias. That’s the big fancy way of saying… we like choices. And framed the right way choices help get folks to actually choose an adventure and commit quicker. Humans don’t want to be told what to do. Instead, we want to feel like we’re the ones calling the shots. And…