The Most Important Email You’ll Ever Send


The Welcome email, it all stops or starts there!

Collecting emails and building up a database of names is arguably one of the most important steps you can take in building your business. 

The more names…the more opportunities you have to sell. 

And if you are collecting email addresses – then you need a strong Welcome email. 

It’s the most important email that you will send. 

Here’s why: 

According to Omnisend

  • Customers expect them: 74% of email subscribers expect a welcome email after providing an email address. 
  • High open rates: Welcome emails have an average open rate of 30.45%. That’s a 202% lift over usual email campaigns.
  • It builds trust: Many customers don’t trust newly discovered brands. A strong welcome email will help warm up new members faster and push them further through the sales funnel.
  • More customer touchpoints: many brands invite new subscribers to follow them on social media, or to respond with their questions.

But many brands and advisors don’t effectively use welcome emails. 

Let’s change that. 

Below are three examples that stood out to me. Let’s take a look. 

Welcome Email Examples


Why I Like It: 

There are a couple of things about this one that stand out. 

For starters. It’s simple. No images. Just tight copy. 

Two: There are a bunch of links for people to check out. This is a great way to get readers to go deeper with your content. 

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Starter Story

Why I Like It: 

Again, it’s simple. No images. Nothing fancy. 

The copy is tight. Plus, it gets me excited to learn more about how I could change my life!

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The Most Important Email You’ll Ever Send 5

Boring Business Brief

Why I Like It: 

This email delivers what you are going to get right up front. 

Like the welcome email from Drift, this one also has links to past articles to get you deeper into the content right away!

I really like the use of the survey. 

Finally, notice the P.S. at the bottom. This links you off to some more freebies. Nice touch!

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These are just three examples. There are a lot more out there. 

Remember, these don’t have to be fancy. Plain text can work just fine. 

Now, here’s what you can do next.

Take the best parts from these examples to build or rebuild your welcome email. 

That is a wrap for today…If you liked this read, please share with someone else before moving on, thanks!

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