The Opportunity in ‘Destination Congestion Fees’

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It’s on its way, like baggage and resort fees!

Yo…did y’all see this? 

Paying for paradise? Hawaii mulls fees for ecotourism crush

You want to enjoy the beaches, mountains, ocean and jungles in Hawaii? There could be a fee for that. 

Of course, this is not new. 

It’s a growing trend in travel. According to the article: 

“Hawaii’s leaders are following the example of other tourism hotspots that have imposed similar fees or taxes like Venice, Italy, and Ecuador’s Galapagos Islands. The Pacific Island nation of Palau, for example, charges arriving international passengers $100 to help it manage a sprawling marine sanctuary and promote ecotourism.”

Ok, but why are we talking about this? 

Because this is not just another news story about travel fees. 

No, no. 

This is a sales opportunity. An opportunity to get in front of your clients. 

Here at PRO Tips we are big on two things: 

1/ Being proactive 

2/ Starting more conversations

So, let’s take this news story and show you how to use it. 

Here’s a sample email.

Subject Line: Avoid Travel Fees

Hey Lisa…not if sure you’ve heard about this. Link to article. Hawaii is looking to add a travel fee to all tourists. 

This is happening more and more with popular destinations. Venice has it, the Galapagos has it. And soon Hawaii could have it. And there will be others. It’s just a matter of time. 

It’s kind of like when airlines started to charge for bags. When one did it…they all did it. 

With fees becoming more common, my job is to pull together vacations minimizing the number of fees (if possible). Or, at least, letting you know what you have to pay in advance so there are no surprises. 

Because surprises in travel = no good. 

If you have any travel plans coming up, I could help with, please let me know.  I may be able to help you save some money. 

Right now, there are some amazing offers to Destination 1. Destination 2. And Destination 3. You may want to consider. 

Reach out if I can get you more details. 



P.S. If you’re planning on a family trip this year, I’ve put together a list of places you need to avoid. Let me know if you’re interested in seeing the list and I’ll email it over to you.

Boom you’re done. 

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The Opportunity in ‘Destination Congestion Fees’ 3

Why this email will work.

1/ You identified a recent trend and passed along relevant news. That’s good. 

2/ You worked in the fact you could save them some money. Also good as this establishes you as a resource.

3/ You gave them a glimpse at some travel options to consider. This is very good because it opens a curiosity loop. What kind of deals, hmmmm?

4/ The P.S. line opens an even bigger curiosity loop. Don’t you want to know what to avoid? Heck yeah I do!

Just by sending this email out, you’re getting your name back in front of your clients. And you’re opening the opportunity for more conversations. 

But there’s another reason you want to do this, and it has to do with…


That’s right…

As humans we are hard wired to listen to and respect authority. So, by sending out emails like this on a regular basis, you elevate your status and, over time, become the travel authority. 

Your customers will use information from authorities, like yourself, to help them make decisions. In other words, you are going to get more business. 

Don’t let opportunities like this go by. Use them to your advantage. Use them to build your business. 

Ok, that’s all for now. Have an amazing rest of your day! If you enjoyed this read, take a minute to share with other like-minded sellers.

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